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To create a competitive advantage, the organisation would first need to create an employee engagement strategy with a clear vision statement and realistic goals and objectives. They would need to look at ways to measure their employee engagement, by identifying how well the organisation scores in the key drivers of employee engagement so that results can be analysed and development policies can be implemented. This is only possible by running an effective employee engagement survey first, which needs to be well thought out and well planned. It is important that organisations promote and integrate employee engagement from the initial recruitment stages to induction and throughout the rest of the employee professional life cycle. There are many different types of employee engagement activities hotels and hospitality organisations can introduce or improve upon, such as performance appraisals, job design practices, including flexible working condition options, effective communication and Employee Voice. A highly engaged workforce results in many benefits, such as reduced labour turnover, staff absenteeism, an increase in creativity and innovation and an increase in customer satisfaction as well as additional personal benefits to the employee, the manager and the organisation.

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